CONTROL YOUR DATA WITH SERVER-SIDE TAGGING

30% of companies have adopted Server-Side Tagging, and it's here to stay. With this free course, make the move to a first-party data strategy, gain control of tracking, and boost marketing performance with higher-quality data – all while being an early majority and getting ahead of your competitors!

Write your awesome label here.

7 Modules

Proven, hands-on tactics and knowledge delivered in on-demand, bite-sized videos.

60 Minutes

Doable even between meetings, in lunch breaks, and afterwork without feeling overwhelming.

Additional Resources

Key takeaways and more resources to download and consume in your own time.

Trusted by marketers

Get certified like thousands of marketers worldwide learning with Usercentrics.

  • Server-Side Tagging is the new standard for data-driven organizations

  • Built for performance, backed by trust: Improve campaign performance and reduce costs by maximizing performance, privacy, and compliance — without added complexity.
  • Improve data quality, get higher ROI: Send high-quality, consented data to your ad platforms for more accurate targeting and reporting.
  • Increase site speed and conversion rates: Tags run on the server, not in the browser, keeping your site fast and user-friendly.
  • Future-proof your strategy: Improve data accuracy, enable secure and consented first-party tracking, and reduce reliance on cookies, giving you full control over what data gets shared.

Meet your trainer: Max Lucas

Ready to maximize marketing performance, privacy, and compliance with Server-Side Tagging? Your trainer, Max Lucas, will show you how it’s done under 60 minutes.

As a senior consultant and managing director at DWC, a leading agency on consent management and digital analytics, Max will walk you through future-proofing your data-driven strategies through Server-Side Tagging with ease, clarity, and a little fun.

Get certified with Server-Side Tagging

From understanding Server-Side Tagging to setting up your server tag manager, you'll build expertise that sets you apart among performance and data-driven marketers. Learn practical implementation techniques, master both strategic and technical knowledge, and position yourself as the go-to Server-Side Tagging and Privacy-Led Marketing expert in your marketing team.

Why learn with Usercentrics?

Future-proof your marketing

Invest in yourself and shape the future of marketing in your organization by becoming the first expert of Privacy-Led Marketing.

Demonstrate your expertise

Add certificates issued in collaboration with industry experts to your LinkedIn profile to show your employers and peers – You've got it.

Build lasting trust for your brand

Build and strengthen trust between your brand and your audience with the Privacy-Led Marketing methodology and stay ahead of your competitors.

Join 3,000+ marketers worldwide

Even with experience in implementing and verifying Google Consent Mode for several clients, this course provided new insights. Highly recommended for anyone using Google Tags on their website with an EU-based audience!
Jochen Setzer
Global Digital Marketing Consultant
Optimal time span and easily understandable. I really liked the "how to" practical part and the super useful code explanation.
Thomas Eccel
Google Ads Specialist & LinkedIn Creator
I do like to learn and I don't know if I can ever have too many certifications. This course was very helpful in understanding the ever-changing marketing cookie rules.
Stanley Dixon
Web Technology Specialist

Course overview

Start learning today

Ad costs are rising, conversions are falling, attribution windows are shrinking, compliance is tightening, and data quality keeps dropping — making results tougher to measure. Server-Side Tagging helps fix this and get you ahead of your competitors, giving you full control over your data and its quality. Stop sprinting behind privacy regulations — hitch a ride with us.
Usercentrics is partnering with DWC to bring you this all-in-one, on-demand course completely free of charge. Sign up now to master Server-Side Tagging and keep your data sharp.