PRIVACY-LED MARKETING MEASUREMENT COURSE

Sticking to your old marketing mindset? This course is NOT for you.

Get strategies, analytics and future-proof marketing measurement frameworks for you to not just survive, but to thrive in the age of Privacy-Led Marketing.

Write your awesome label here.

12 Modules

Proven, hands-on tactics and knowledge delivered in on-demand, bite-sized videos.

60 Minutes

Doable even between meetings, in lunch breaks, and afterwork without feeling overwhelming.

Additional Resources

Key takeaways and more resources to download and consume in your own time.

Trusted by marketers

Get certified like thousands of marketers worldwide learning with Usercentrics.

  • Why you need privacy-first measurement strategies

  • Stay ahead of competitors with privacy as your new advantage: 87% of consumers would not do business with a company if they can't trust its privacy and security practices (McKinsey). 
  • Adapt golden opportunities early: Navigate post-GDPR attribution gaps with the goldmine of zero and first-party data, consent management, and data trend-focused marketing.
  • Build a robust marketing measurement system: Get clear and actionable frameworks for structuring your data collection and reporting that not only tells you what's happening now, but also adapts to the future.
  • Future-proof your strategy: Stay up-to-date with legal requirements with ease to protect your users as well as your business.

Meet your trainer: Jeff Sauer

Ready to turn privacy from an obstacle into an opportunity? Your trainer, Jeff Sauer, will show you how it's done under 60 minutes.

As Co-Founder at MeasureU.com, a leading education platform focused on measuring business objectives and marketing results, Jeff has trained a community of thousands of marketing professionals.

Get started now on building your future-proofed marketing measurement strategies effectively with Jeff!

Get certified with privacy-led marketing measurement

From tapping into zero- and first-party data to constructing a comprehensive measurement system, you'll build expertise that sets you apart among marketing peers. Learn practical analysis tactics, master consent-driven data collection, and position yourself as the go-to Privacy-Led Marketing expert in your marketing team.

Why learn with Usercentrics?

Future-proof your marketing

Invest in yourself and shape the future of marketing in your organization by becoming the first expert of Privacy-Led Marketing.

Demonstrate your expertise

Add certificates issued in collaboration with industry experts to your LinkedIn profile to show your employers and peers – You've got it.

Build lasting trust for your brand

Build and strengthen trust between your brand and your audience with the Privacy-Led Marketing methodology and stay ahead of your competitors.

Join 3,000+ marketers worldwide

Even with experience in implementing and verifying Google Consent Mode for several clients, this course provided new insights. Highly recommended for anyone using Google Tags on their website with an EU-based audience!
Jochen Setzer
Global Digital Marketing Consultant
Optimal time span and easily understandable. I really liked the "how to" practical part and the super useful code explanation.
Thomas Eccel
Google Ads Specialist & LinkedIn Creator
I do like to learn and I don't know if I can ever have too many certifications. This course was very helpful in understanding the ever-changing marketing cookie rules.
Stanley Dixon
Web Technology Specialist

Course overview

Start learning today

We all need to walk the tightrope of respecting users’ privacy online while still targeting the audience with precision. That doesn’t mean you should do it blindfolded. In this course, beginners and seasoned digital marketers alike will find the tools to strike this delicate balance. Stop sprinting behind regulations — hitch a ride with us.
Usercentrics is partnering with MeasureU to bring you this all-in-one, on-demand course completely free of charge. Sign up now to master privacy-led marketing measurement and future-proof your marketing strategies.