FUTURE-PROOF YOUR MARKETING KNOWLEDGE

Learn proven tactics and strategies from industry experts for reshaping the digital ecosystem and building your Privacy-Led Marketing strategy.

Learn from the best

Top experts sharing proven, hands-on tactics for future-proof marketing.

On-demand access

No paywall or hidden catches. Just solid advice to advance your strategies for free!

Certified courses

When you complete a course, we certify your achievement.

Trusted by marketers

Join thousands of marketers worldwide learning and implementing Privacy-Led Marketing.

Our courses

Meet our Privacy-Led Marketing experts & partners

Max Luca

Managing Director & Senior Consultant, DWC

Jeff Sauer

Co-Founder, MeasureU.com

Božo Janković

Head of Ad Monetization, GameBiz Consulting

Why learn with Usercentrics and our partners?

Write your awesome label here.

Future-proof your marketing

Invest in yourself and shape the future of marketing in your organization by becoming the first expert of Privacy-Led Marketing.

Demonstrate your expertise

Add certificates issued in collaboration with industry experts to your LinkedIn profile to show your employers and peers – You've got it.

Build lasting trust for your brand

Build and strengthen trust between your brand and your audience with the Privacy-Led Marketing methodology and stay ahead of your competitors.

Join 3,000+ marketers worldwide

Even with experience in implementing Google Consent Mode for several clients, this course provided new insights. Highly recommended for anyone using Google Tags on their website with an EU-based audience!
Jochen Setzer
Global Digital Marketing Consultant
Optimal time span and easily understandable. I really liked the "how to" practical part and the super useful code explanation.
Thomas Eccel
Google Ads Specialist & LinkedIn Creator
I do like to learn and I don't know if I can ever have too many certifications. This course was very helpful in understanding the ever-changing marketing cookie rules.
Stanley Dixon
Web Technology Specialist

Why is Privacy-Led Marketing the future?

Roughly every two decades, Marketing has gone through a significant evolution. Since the 2020s, privacy has emerged as the key driver of marketing strategy.

1960: Where marketing began

The 4 Ps of marketing defined how we learn about and execute marketing: Product, Price, Place & Promotion.

"Basic Marketing: A Managerial Approach"  E. Jerome McCarthy

1980s: The birth of big consumer marketing

Marketing exploded into a bold era of mass consumerism, iconic branding, and TV-driven influence. People, Process, and Physical Evidence were added to the mix of marketing pillars by Booms and Bitner to reflect the growing importance of services and experiences in a rapidly evolving marketplace.

2000s: The data-driven BOOM

Marketers became obsessed with data, which was treated as "free." Martech exploded. Personalization was king. This rise of digital marketing adds the 8th P of marketing – Performance.

2016 until now: The privacy reckoning

Data misuse brings distrust and legislation while legal, tech, and marketing teams struggled to align. Consent platforms, IAB frameworks, privacy UX, and big tech like Apple began to reshape expectations. Companies started realizing trust fuels performance more than precision – Privacy becomes the 9th P of marketing.

Brands that don't understand the importance of trust and data privacy will fail

Source: McKinsey Global Survey on Digital Trust, 3,073 consumers, May 2022.

All consumers often or always consider a competitor brand if it's unclear how a brand will use their data

B2B buyers often or always consider a competitor brand if it's unclear how a brand will use their data

Millennial and Gen Z often or always consider a competitor brand if it's unclear how a brand will use their data

Learn more about Privacy-Led Marketing

Guides
On-Demand Webinars

Privacy-Led Marketing

Brands need to do things differently now to grow sustainably. Privacy-Led Marketing is built on informed consent, legal compliance, and welcoming users’ preferences. Shape your digital strategy, protect your business, and make your customers happier.

Future of Data in Marketing

As privacy regulations and technologies evolve, the future of marketing depends on effective, compliant data strategies. This guide will show you how to harness big data, first-party data, and advanced measurement tools to drive results while safeguarding your business and customer trust.

Contextual Consent

Navigating the complexities of data privacy is a growing challenge for marketers and advertisers. This guide to contextual consent breaks down what it means, why it’s critical for building trust, and how it can enhance campaign effectiveness while keeping your strategies aligned with data privacy regulations.

Marketing Trends 2025

Discover key marketing shifts for 2025, how creators are reshaping brand engagement, the impact of digital creativity in niche groups and personalization, and what to do about these changes in this webinar led by Brand Marketing experts.

Privacy-Led Marketing Summit

Exploring how privacy-first strategies fuel brand growth and loyalty, hosted by experts in Content Marketing, Performance Marketing, and Privacy-Led Marketing for marketers, data analysts, and business leaders looking to drive sustainable growth and foster deeper brand loyalty.

Navigating the Post-Cookie Era

The demise of third-party cookies presents a challenge but also an opportunity for innovation. Learn how to navigate this with Google Consent Mode, a pivotal tool in securing user consent, and explore strategies for conversion modeling amidst changing data landscapes.

Implement Privacy-Led Marketing with Usercentrics solutions

USERCENTRICS WEB CMP
USERCENTRICS APP CMP
USERCENTRICS CTV CMP
USERCENTRICS PMP
USERCENTRICS PPG

Usercentrics Web CMP

A fully customizable, automated consent solution designed for SMBx and growing businesses. Streamline compliance with global privacy laws and ad tech requirements, and transform data privacy into a competitive advantage that builds trust and drives growth.
  • Automate compliance by auto-blocking non-essential services with our extensive repository
  • Customize consent banners to build trust and boost engagement
  • Use analytics to optimize consent data for smarter marketing

Usercentrics CTV CMP

Comply with global privacy regulations and secure your OTT apps monetization.
  • Meet legal and advertising standards with our easy-to-implement solution
  • Customize your consent banners to match your branding
  • Provide a smooth user experience with cross-device consent sharing

Usercentrics App CMP

Secure your mobile apps and games monetization by complying with global data privacy regulations and frameworks like GDPR, CCPA, TCF v2.2, and more.
  • Enjoy a seamless user experience with our intuitive interface
  • Customize your consent banners for a consistent brand experience
  • Use detailed analytics and A/B testing to reach high consent rates

Usercentrics Preference Manager

Use a Preference Management Platform (PMP) to increase marketing ROI. Pass consent and preferences for zero- and first-party data directly to your preferred advertising platform and marketing tech stack.
  • Optimize retargeting and personalization campaigns with our easy and flexible implementation
  • Customize widgets and Preference Center to match your branding
  • Centralize users' consent and preference choices in a single platform
  • Achieve compliance with advertising platform policies

Usercentrics Privacy Policy Generator

Build your custom privacy policy in minutes with our intelligent generator. Tailored to your website, tech setup, and selected services.
  • Align with key privacy law requirements, including GDPR and US state regulations
  • Easily generate multiple policies for different domains or needs
  • Offer your policy in English, Dutch, German, and Italian
  • Stay up to date with legal and technical changes through automated updates

Upskill yourself with future-proofed Privacy-Led Marketing strategies